If you want to sell on Amazon but don’t know where to start, don’t worry, you’re not alone. Many people ask the same question: “What is the best Amazon selling model?” Should you sell your own brand (called private label)? Or should you buy products from a brand and sell them (called wholesale)?
According to a survey, 54% of Amazon sellers use the private label business model for their own brand and product line, while wholesale lags behind at 26%. In this blog, we’ll help you pick the best Amazon selling model for YOU.
What Is the Best Amazon Selling Model?
Before we can choose the best one, we need to understand what each model means.
Private Label: Build Your Own Brand
Private label means selling products under your own brand name. You find a product, usually from a factory, put your logo on it, and sell it on Amazon as if it were your creation. Many famous Amazon sellers use this method because it lets them build something unique.
For example, imagine you sell water bottles. Instead of selling any brand, you design your label, create a fun name, and sell it as a new product. It’s still a water bottle, but now it’s your water bottle.
This method gives you more control. You decide the product name, price, design, and how it’s shown on Amazon. However, it takes more time and money to get started. You’ll also need to market your product so people find and trust your brand.
Wholesale: Sell Well-Known Brands
Wholesale means you buy products in bulk from existing brands and resell them on Amazon. These are brands people already know and trust, like Crayola, LEGO, or Dove. You’re not creating anything new; you’re just helping those products reach more buyers.
Let’s say you buy 100 boxes of Crayola markers at a discount and sell them one by one on Amazon. Because people already know the brand, they’re more likely to buy quickly. This method is faster to start and usually costs less upfront, but the competition can be tough.
Since you’re not the only one selling that product, other sellers might lower their prices to win the sale. You may also have less control over how your product listing looks or what price it sells for.
Comparing Private Label and Wholesale: Which Is the Best Amazon Model?
So, which one is right for you? Let’s compare them in a simple way:
Private Label is great if you want to build your own brand and make bigger profits in the long run. You get full control, and your product stands out from the rest. But it does take more time and money to get started.
Wholesale is good if you want to start quickly and don’t mind selling products that already exist. It’s easier to jump in and start making sales, but your profit might be lower, and there’s more competition.
Both can work well, and it just depends on what fits you best.
How to Choose the Best Amazon Selling Model for You
Choosing the right model depends on your goals, your budget, and your style. Here are a few simple things to think about:
First, ask yourself how much time and money you want to invest. If you have savings and can wait a few months to build your brand, private label might be a better choice. But if you want to start selling fast and see results quickly, wholesale is easier.
Next, think about what excites you. If you like design, branding, and coming up with new ideas, private label gives you more freedom. If you’re more focused on numbers and flipping products quickly, wholesale might feel like a better fit.
Finally, consider your long-term goal. Private label sellers often create brands that they can grow and maybe even sell one day. Wholesale sellers usually keep working to find good deals and restock products that are already popular.
Starting Out: Best Model for Beginners
If you’re just starting, wholesale might be the easiest way to learn how Amazon works. You’ll learn about shipping, pricing, managing inventory, and customer service without the pressure of building a brand from scratch.
However, if you’ve sold products before or have some marketing experience, starting with private label can help you build something that’s truly yours. Many Amazon sellers begin with wholesale, then switch to private label once they feel more confident.
Succeeding with the Best Amazon Selling Model
No matter which model you choose, success on Amazon comes from doing the basics well.
Learn Amazon’s rules carefully so your account stays safe. Choose products that people are already searching for. Use clear titles, helpful descriptions, and great photos so your product looks professional. And always take care of your customers, fast replies, quick shipping, and a friendly tone go a long way.
Reviews also matter a lot. Happy customers leave good reviews, and good reviews help you get more sales. Be honest, helpful, and do your best every time.
What Really Is the Best Amazon Selling Model?
The truth is, the best Amazon selling model depends on YOU.
If you want full control and creative freedom and are ready to invest more time and money, go with a private label. If you want a quicker start, lower risk, and easier entry, choose wholesale.
There’s no one-size-fits-all answer. Both models work, and many sellers even do both.
Ready to Choose the Best Model? Let Brand Aventus Help You
Still unsure which model is right for you? You don’t have to figure it out on your own.
At Brand Aventus, we help Amazon sellers like you launch, grow, and scale their business, whether you’re starting with private label or wholesale. Our team of experts can guide you through every step: from choosing the right products and creating powerful listings to navigating Amazon’s tricky rules and avoiding account issues.
Get faster results. Avoid costly mistakes. Build a real, profitable Amazon business.
Let’s turn your Amazon goals into real income. Contact Brand Aventus today and take the first step toward success.
