Why Every 6-Figure FBA Brand Relies on an Amazon PPC Agency
In today’s ultra-competitive Amazon marketplace, running ads isn’t optional; it’s essential. With over 75% of third-party sellers already leveraging Amazon PPC to drive visibility and sales, advertising has become the dominant marketing strategy on the platform. However, for six-figure FBA brands seeking to scale further, relying solely on in-house efforts often results in wasted spend and missed opportunities. That’s where an Amazon PPC agency comes in. The Power of Amazon PPC in Scaling Amazon PPC (Pay-Per-Click) is no longer a growth hack; it’s the foundation of a serious scaling strategy. According to Empire Flippers, 87% of six-figure FBA sellers actively use PPC to hun grow and sustain their business. Why? Because the correlation between PPC use and revenue generation is undeniable. In fact, sellers who invest in Amazon PPC are more than twice as likely to generate over $10,000 in monthly sales compared to those who don’t. Strong conversion metrics support this performance. As of early 2025, the average Amazon PPC conversion ranges from 9.58% to 9.72%, proving that paid ads consistently attract high-intent, purchase-ready buyers. For sellers trying to scale to or beyond six figures, this level of targeting is invaluable. Complexity Demands Expertise While PPC is powerful, it’s far from simple. Successful campaign management involves: With the average CPC ranging between $0.71 and $1.20 (and climbing as high as $1.50 in competitive categories like electronics), a poorly managed campaign can burn through budget fast. That’s why six-figure brands turn to Amazon PPC agencies: they bring the experience, tools, and strategic insight needed to ensure that every dollar spent contributes to profitable growth. Multi-Layered Strategy Across Campaign Types A major reason top brands rely on agencies is their ability to execute layered advertising strategies. Rather than relying on just one type of campaign, successful sellers use a combination: This mix enables full-funnel engagement, a process that requires ongoing optimization, A/B testing, and performance analysis, tasks that an experienced agency excels at. PPC Spending: Investment or Expense? Many newer sellers view advertising as a cost. However, successful FBA brands understand that PPC is an investment in visibility and sales velocity. Most six-figure sellers allocate a minimum of $5,000 per month to Amazon ads, expecting every dollar to yield a measurable return on investment (ROI). However, with rising CPC rates and growing ad competition, effective budget management has become more critical than ever. Agencies not only help brands scale their ad efforts, but they also ensure that budgets are used efficiently. They identify underperforming keywords, test new ad creatives, and continuously refine targeting to boost returns. The Marketplace Is Evolving Fast Amazon generated a staggering $37.74 billion in ad revenue in 2022, and that figure is projected to reach $70.8 billion by 2027. This explosive growth indicates a rapidly evolving advertising landscape. As more brands enter the marketplace and ad costs rise, the margin for error becomes increasingly narrow. For this reason, staying ahead of trends, algorithm updates, and bidding wars isn’t something most sellers can do alone. That’s why hiring an Amazon PPC agency has moved from a luxury to a necessity for serious FBA brands. Results That Speak for Themselves How We Transformed a Struggling Supplement Brand into a Best Seller When this client approached us, they were in a challenging position, having heavily invested in Amazon PPC but seen minimal returns. Their ROAS hovered around 1.3x, and monthly sales were stagnant at $40,000. Despite a decent product, their campaigns were misaligned, inefficient, and lacked strategic direction. We took a complete, strategic overhaul of their PPC efforts. Our team: The Outcome (90 Days Later): Beyond the numbers, the client achieved Bestseller status in two subcategories, an accomplishment that further bolstered their organic ranking and overall brand authority. This transformation not only demonstrates the ROI of expert campaign management but also highlights why a professional Amazon PPC agency is crucial for unlocking trapped growth. Why Choose an Amazon PPC Agency? The value of a skilled Amazon PPC agency becomes crystal clear when you look at the numbers: Whether it’s hitting your first six figures or breaking into the seven-figure bracket, the path is much smoother with the right agency partner. Scale Smarter, Not Harder Amazon is no longer the Wild West of eCommerce, and it’s a crowded battlefield. And in this competitive environment, working with an Amazon PPC agency isn’t just a shortcut to growth. It’s your strongest weapon for long-term success. At Brand Aventus, we specialize in scaling FBA brands through data-driven PPC strategy, expert campaign management, and aggressive optimization. If you’re ready to take your Amazon business to the next level, let’s talk. Book a free Amazon PPC audit today and discover how we can help your brand grow smarter and faster.**
External Traffic Is the Future of Amazon Growth (Here’s How Amazon Attribution Makes It Work)
Amazon is a big place with millions of sellers. It’s becoming increasingly challenging to stand out and grow your business solely by utilizing tools within Amazon. That’s why smart sellers are starting to look beyond Amazon to attract more customers. This is called external traffic. And the best way to understand how well that traffic is working is by using a tool called Amazon Attribution. Let’s break it all down in simple terms. Why Growing on Amazon Is Getting Harder Years ago, you could list a product, run a few Amazon ads, and see lots of sales. However, with the increasing number of products and ads, the cost of advertising is also rising. It’s also harder to get your product to show up in search results because there’s more competition. Amazon’s own ads, called PPC (Pay-Per-Click), are still useful. But they’re more expensive and crowded than ever. If you want to grow your Amazon business today, you need to bring people from outside Amazon, like from Google, Facebook, Instagram, or YouTube, to your product page. This outside traffic doesn’t just help you get more sales. Amazon views this outside traffic as a positive development. It informs Amazon that your product is in high demand, which helps boost your product ranking. That’s how external traffic leads to better Amazon growth. Furthermore, nearly 42% of Amazon’s total traffic already comes from external sources, equating to almost 1 billion visits. And most of that traffic—about 90%—is organic, with Google holding a 92.18% market share. That means shoppers are discovering Amazon listings from search engines first, long before they log onto Amazon itself. Amazon Rewards External Traffic One thing many sellers may not know is that Amazon actually rewards listings that receive traffic from other websites. When people come to Amazon from outside platforms and make a purchase, it indicates to Amazon that your product is trustworthy and well-received. Amazon’s algorithm notices this activity and often ranks your product higher. Higher rankings mean more people can find your product in search results. So, even if you spend money bringing in traffic from social media or search engines, you also improve your organic traffic on Amazon. That’s a double win for Amazon’s growth. External traffic doesn’t just bring visits. It also converts. According to Carbon6, external sources drive 41% of total Amazon sales, and visitors from these sources have a high cart-to-purchase conversion rate of 58.6%. This means that people who click in from outside are more likely to make a purchase. Sellers who utilize external traffic can also reduce their dependence on Amazon PPC. Instead of competing for expensive ad space, they build new paths to their product, and often lower their costs while growing sales. Amazon encourages sellers to attract new traffic from outside its platform, as this helps them reach a broader customer base and expand the ecosystem. In return, sellers who do this the right way often get better visibility, more sales, and long-term results. What Is Amazon Attribution? Let’s say you tell your friends to go buy something from your Amazon store. If they buy it, wouldn’t you want to know which friend helped the most? That’s what Amazon Attribution does, but for your ads and outside traffic. Amazon Attribution is a free tool that helps you track how people from outside Amazon behave once they visit your product page. It shows you where they came from, what they clicked on, and if they bought your product. You can use it to see which websites or ads bring the most buyers, learn what kind of messages or pictures get clicks, and make better decisions for your next campaign. The cool part? You can test different platforms and see what really works, rather than guessing. How Amazon Attribution Helps You Grow Amazon growth is not just about selling more. It’s about learning what works so you can do more of it. When you use Amazon Attribution, you get real numbers. These numbers show you which ads are helping and which ones aren’t. For example, if you run ads on Facebook and YouTube, you can see which one brings in more people who actually buy. You can also find out what kind of posts or videos work best. Do your customers like product videos? Or maybe they prefer testimonials from happy buyers? Amazon Attribution helps you figure that out so you can spend your money wisely. By measuring high-performing campaigns, you can send better external traffic, and knowing that 41% of Amazon sales already come from these channels makes this even more important. A Simple Example of Amazon Growth Using External Traffic One of our clients sold pet supplements. They were doing okay, but wanted to grow. We helped them run Facebook ads showing cute videos of pets and customer reviews. We used Amazon Attribution links to track the number of people who clicked and made a purchase. After just one month, we observed that the video featuring a dog owner discussing the product received the most clicks. We focused on that ad and stopped running the ones that didn’t perform well. In just two months, their Amazon sales doubled. That’s how external traffic, combined with the right tracking, led to real Amazon growth. Why External Traffic Is So Powerful When you send people to your Amazon listing from other places, you do more than get sales. You build trust. You reach people who might not have searched on Amazon at all. And best of all, you’re not fighting with every other seller for the same Amazon ad space. Also, you can control the message. On Facebook or Google, you decide what people see. You can share a story, write a review, or offer a special deal. This helps people get to know your brand before they even click. This kind of control makes your brand stronger. It’s not just about one sale. It’s about building a business that lasts and grows. And considering that nearly 1 billion visits to Amazon
This Is Why Top Brands Are Ditching Facebook Ads for Amazon DSP (And You Should Too)
Facebook Ads have long dominated the digital ad space, but there’s a quiet revolution happening now. Smart brands are already making the switch. From beauty products to big tech, top advertisers are choosing a different platform, one that understands its shoppers better than anyone else: Amazon DSP. So, why are they leaving behind a giant like Facebook? What makes Amazon DSP such a big deal? Let’s explore. For a deeper look at global DSP scaling, check out this case study by Carbon6. What Is Amazon DSP? (And Why It Matters) Amazon DSP stands for Demand-Side Platform. In simple words, it is a tool that helps businesses show their ads to the right people using Amazon’s own shopping data. With DSP, you can run ads not just on Amazon, but also on apps, websites, and even on TVs. The best part? It uses what people actually do, such as what they buy or search for, to help you find the perfect audience. That makes your ads smarter and more useful. Now that you know what it is, let’s look at how it works and why it’s so powerful. Why Top Brands Choose Amazon DSP Smarter Targeting with Real Shopping Data Rather than throwing ads into the digital void and hoping someone bites, Amazon DSP targets individuals who are already showing buying intent. We’re talking about real, trackable actions, such as someone searching for resistance bands or adding a yoga mat to their cart but not completing the purchase. With DSP, you can reconnect with that person and display an ad for yoga accessories while they’re still in the right mindset. It’s not just smarter, it’s strategic. You’re speaking to people who’ve already raised their hands, making your message land harder and convert better. Showing Ads That Match the Content (Contextual Targeting) Timing is everything. Amazon DSP’s contextual targeting reads the actual content on a webpage in real-time. So when someone’s diving into a blog post about hiking tips, they could be shown your ad for a hydration pack or trail shoes. This isn’t random. It’s relevance done right. Amazon even shared a case study showing ROAS skyrocketed when brands aligned ads with content. One brand saw 20x the return just by being present when the customer’s mindset was right. That’s the magic of being in the right place at the right time. Reaching People on Any Device, Anytime We’re all screen hoppers. A user might start browsing on their phone, research more on a laptop, and finish watching product reviews on their smart TV. Amazon DSP keeps up. It connects the dots between those devices and knows who’s who. So, whether someone is scrolling on their lunch break or binge-watching a series in the evening, your ad can follow their journey and speak to them in a way that feels seamless, not spammy. Even better, it knows where they are in the buying process. Maybe they’ve just discovered your brand, or maybe they almost bought something and left it behind. DSP adjusts the message accordingly. Go Beyond Amazon.com Yes, Amazon DSP works on Amazon, but that’s not all. It opens doors to a much broader network: trusted websites, well-known mobile apps, and popular streaming platforms like Prime Video and Fire TV. This means you’re not just advertising in Amazon’s world. You’re stepping into your customer’s world, wherever they are online. And because Amazon carefully curates this space, you can be confident that your brand is appearing in reputable, brand-safe environments. Use Video and Display Ads to Catch Attention Different people respond to different things. Some stop in their tracks for a strong visual; others get hooked on a story told through video. Amazon DSP lets you play in both fields. With eye-catching display ads or immersive video formats, you can deliver your message in a way that sticks. Whether it’s a 15-second explainer clip or a banner that pops just right, DSP helps you get remembered, not ignored. Track What’s Working and What’s Not Here’s where things get really smart. Amazon DSP taps into over 500,000 data signals to help you make better choices automatically. It tracks everything from where your money’s going to what kind of return you’re getting. You’ll know exactly which ads are clicking and which ones need a refresh. No more flying blind. And since the system continually learns and adjusts in real-time, your performance improves without the guesswork. Great for Building Brand Awareness Even if someone isn’t ready to click “Buy Now,” getting your name out there is important. Amazon DSP helps you consistently appear in the right places, planting seeds that grow over time. So when you’re launching something new or trying to break into a market, DSP helps you create that first impression and keep it going. Later, when the shopper is finally ready to act, your brand will already feel familiar. Best for Brands That Want to Grow Amazon DSP isn’t a casual tool; it’s built for brands ready to play big. If your goal is to move from being “just another seller” to becoming a go-to brand, this is the kind of platform that can help you scale. It works especially well if you have the resources to invest and the ambition to grow. DSP meets you with power and precision, making it ideal for brands with big visions and the budgets to match. A Few Things to Keep in Mind Let’s not gloss over the details. Amazon DSP, as powerful as it is, comes with its own set of challenges. First, the learning curve isn’t exactly gentle. It can be a bit complex to navigate, especially if you’re used to more straightforward platforms like Sponsored Products or Facebook Ads. Secondly, the costs can be intimidating. Amazon DSP often requires a minimum spend, and it’s really designed for brands that have some marketing dollars to invest. If you’re operating on a shoestring budget, this might not be the best starting point. And then there’s timing. If you’re hoping for an overnight
